our Vision And Mission
There is rarely a need to outright say, “Our vision/mission is __,” but you ought to convey the purpose of your business in your About Us copy.
Talk about why your brand exists, what makes you different, and the challenges you solve – beyond the obvious solution you sell.
Your Story (History)
Every business has an origin story worth telling, and usually one that justifies why you do business and have clients.
Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future.
Whatever it is, your story matters to your prospective buyers and team members. Make it entertaining and as immersive as you can.
Your Services (And Benefits)
Even if your services are the focus of your homepage and dedicated product pages, summarizing them on your About Us page is crucial for alignment with brand
